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'Tantrum congestion': Companies no longer fear Trump’s Twitter wrath

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Two years ago, powerful CEOs sought to accommodate the US president, fearful he could sink their stocks with a single tweet. Their new strategy: Ignore him.

, who is angry about the company's closing of a plant in Lordstown, Ohio. The president told the company to reopen the plant or sell it "fast" to someone who would. He suggested that GM shutter a factory in China or Mexico instead.

A"Make America Great Again" hat from Trump's election campaign: Early on, Trump's ability to direct outrage at companies appeared to work. That's no longer the case.But increasingly, "companies are balancing political pressure against their own return requirements," said Philippe Houchois, an automobile sector analyst at Jefferies. "I don't think they are being swayed.

At the start of the Trump administration, big companies hired firms like Grabowski's to develop response strategies in the event they were targeted by Trump. Those outbursts on Twitter were interspersed with attacks on political opponents, the Russia investigation and Senator John McCain, who died last year.

 

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Someone smarter than him should find a way to block his tweets. God save the Twitter universe after that.

Never be afraid of bullies.

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