Getty/J.M. Eddins Jr. for The Washington Post
One of Westfield's key strategies is to shift the focus from fashion and offer more entertainment and dining options as well as experiences. URW has a target rotation rate for its stores: 10% per year, per mall. This refers to the number of relettings, or renewals of leases, divided by the number of stores. This enables it to bring new concepts to the mall and keep the offering fresh.
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