Last year, Apple announced its services had 975 million subscribers, in addition to a user base of more than 2 billion active devices. While we don't have official information on new numbers, a Counterpoint Research study revealed that Apple services might account for a quarter of the company's revenue in 2025.
'As regards Apple’s relative silence around its AI strategy, well, that has now changed with the big hint dropped on Tuesday around the announcement for June 10 WWDC. Am I expecting to see something special? I wouldn’t be surprised – that’s Apple’s M.O.,' said Fieldhack. While the iPhone will continue to account for half of Apple's revenue, its services strategy is paying off.
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