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From Krispy Kreme to SunChips, more and more companies roll out total solar eclipse promotions

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Cities and states across the U.S. are preparing for an influx of visitors for the April 8 eclipse. A look at preparations and planned events for the eclipse.

In 2017, the last time the U.S. saw a big slice of a total solar eclipse, scores of companies tapped into the action — including Krispy Kreme.In the snacks department alone, Krispy Kreme is teaming up with Oreo to sell a limited doughnut-cookie creation. Sonic Drive-In is selling a “Blackout Slush Float.” And Frito-Lay's SunChips has unveiled a new flavor that will only be available during the celestial event's nearly 4 and a half minutes of totality.

MoonPie also kicked off a “Sun vs. Moon” smackdown-themed campaign as the chocolate snack maker promotes its “eclipse survival kit,” made up of four mini MoonPies and two pairs of eclipse glasses.SunChips releasing new flavor, but only for 5 minutes during the total solar eclipseand its huge crowds for years. There are oodles of special eclipse safety glasses for sale, along with T-shirts emblazoned with clever slogans and more astronomical souvenirs.

The Charlotte, North Carolina-based company previously rolled out limited-edition chocolate glazed doughnuts for the 2017 eclipse, and those treats have made a few returns since. But that might not be the case for this year's"Total Solar Eclipse Doughnut." The Krispy Kreme-Oreo combo is set to be available from Friday through Monday, according to an announcement from the chain this week.

 

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