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Kenya’s Safaricom loses market share for fifth straight quarter

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The firm, part-owned by SA’s Vodacom has lost market share as opposition leader Raila Odinga called for consumers to boycott it

Nairobi — Kenya’s biggest telecoms operator Safaricom lost a further percentage point of subscriber market share in the three months to the end of December, its fifth straight quarterly fall, data from the sector regulator showed on Tuesday.

Airtel said in February that it had agreed to merge with number three operator Telkom Kenya, adding to pressure on Safaricom. “Revenue share rather than subscribers is key,” said Eric Musau, a research analyst at Standard Investment Bank. The drop in share of users could also cut regulatory pressure on Safaricom, Musau added.

 

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