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Starbucks' 'fall from grace': Howard Schultz says company needs to fix US operations

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Howard Schultz, the former Starbucks chief executive, posted on social media what he thinks the global coffee giant needs to do to fix its U.S. operations

Former Starbucks CEO Howard Schultz expressed the need for the coffee giant to undergo a strategic overhaul after its earnings "significantly" fell short of shareholder expectations. In a LinkedIn post on Sunday, Schultz, who stepped down as interim CEO in March 2023, and from the company's board of directors a month later, spoke candidly about the company's "fall from grace," particularly in the U.S. market.

have emphasized that the company’s fix needs to begin at home: U.S. operations are the primary reason for the company’s fall from grace," Schultz said in the LinkedIn post. To start, "the stores require a maniacal focus on the customer experience, through the eyes of a merchant," he said. "The answer does not lie in data, but in the stores.

 

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