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Walmart just acquired a Silicon Valley startup as it works to build an ads business like Amazon's

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Walmart announced today that it intends to rev up its advertising capabilities by acquiring Silicon Valley startup Polymorph Labs.

posted on the retailer's website on Thursday, Walmart Media Group VP and General Manager Stefanie Jay announced that the company has been"quietly building our advertising business."

The statement also announced Walmart's upcoming acquisition of Polymorph Labs, an advertising startup offering a"cloud-based, self-serve platform," according to an additional"This technology complements Walmart's current omni-channel ad targeting and measurement solution, and will provide a platform for continued future innovation, such as real-time auctions across multiple ad-pricing models ," Jay wrote.

Walmart Media Group's goal is to provide advertisers with automated ad delivery, data on different audience segments"based on shopping behavior," and measurements determining an advertiser's ROI.

 

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Is that why I noticed a major slow down in hiring of professionals at Walmart corporate 🤔. I think Walmart needs to find their own niche instead of copying Amazon.

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 /  🏆 729. in JP

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