TAIPEI - Arm Holdings aims to gain more than 50 per cent of the Windows PC market in five years, the chip designer's CEO said, as Microsoft and its hardware partners prepare to launch a new batch of computers based on the British firm's technology.
Its flagship Windows operating system will now run on chips designed by Arm, whose technology powered the rise of smartphones. Chips made by Intel have dominated the PC industry for decades and if the Arm push succeeds, it would reorder the market. Microsoft has made a significant commitment to ensure its alternative technology to Advanced Micro Devices and Intel's x86 technology is embraced by consumers, building a suite of software developer tools to make it possible to produce programs that function on Arm-based chips.
Microsoft and hardware vendors are following in Apple's footsteps. The company has seen success from its introduction of Arm designs. It has sold machines with its"M Series" processors for roughly four years and those chips offer long battery life and speedy performance.