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Booming Turkish TV drama industry captures hearts and minds worldwide and boosts tourism

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Turkey has emerged as a leading exporter of television dramas, bolstering the nation’s international image and drawing millions of viewers and tourists to its historical and cultural sites which are backdrops to many of the shows.

A production team is filming scenes of a Turkish drama with actor Paris Baktas and actress Yagmur Yuksel, Turkey, Tuesday, April 30, 2024. Turkey has emerged as a leading exporter of television drama, bolstering the nations international image and drawing millions of viewers and tourists worldwide to its historical and cultural sites which are backdrops to many of the shows.

Between 2020 and 2023, the global demand for Turkish series increased by 184%, positioning Turkey as one of the biggest exporters of TV shows around the world, according to Parrot Analytics, a research company. Once an importer of Latin American telenovelas, Turkey is now exporting its dramas to the region. Venezuelan President Nicolás Maduro visited the set of the historical drama series “Resurrection: Ertugrul” in 2018, highlighting the appeal of the dizi in his nation.

Pinto points to the family-oriented nature of Turkish dramas. “There’s no nudity, no cursing or bad words, not much hate. So, this becomes watchable by the family,” he explains. Toivanen and her mother were touring Bozdag Film Studios, a vast complex in northern Istanbul, where historical Ottoman-era blockbusters like “Resurrection: Ertugrul” and “Foundation: Osman” were shot.

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