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By Rotation Opens Five-story Town House Pop-up to Celebrate Five Years in Business

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By Rotation's setup is part of an initiative from Westminster City Council’s Meanwhile On project.

The setup is part of an initiative from Westminster City Council’s Meanwhile On project, which carves out space for independent brands in affluent shopping neighborhoods. Asset Management, has offered By Rotation the space rent-free until the end of the year, when the pop-up comes to a close.The ground and lower floor have been curated to reflect a luxurious shopping experience with sparkly dresses or velvet blazers from Alessandra Rich or Balmain hanging on metal rails.

“We knew an in-person activation to bring our community together this quarter was the natural next move. As primarily an app-based platform and service, this pop-up brings our digital world to life, allowing users to interact with the brand in a tangible way,” said

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