OnePlus is launching its first TV — the OnePlus TV — in September, OnePlus CEO Pete Lau told Business Insider. The primary focus for the OnePlus TV will be on image quality — the company will use a QLED screen panel with 4K resolution — as well as sound quality. OnePlus is also looking to better integrate smartphones to its TV, with an ongoing rollout of features over time. It will run on Google's Android TV platform. OnePlus is a premium product with a premium price tag, Lau said.
OnePlus is launching its first TV — the OnePlus TV — in September, OnePlus CEO Pete Lau told Business Insider. The primary focus for the OnePlus TV will be on image quality — the company will use a QLED screen panel with 4K resolution — as well as sound quality. OnePlus is also looking to better integrate smartphones to its TV, with an ongoing rollout of features over time. It will run on Google's Android TV platform. OnePlus is a premium product with a premium price tag, Lau said.