The Information's business ambitions, behind Oatly's rise

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The Information explains why it's tapping Spotify and BuzzFeed vets as it tries to grow the business beyond its $400-a-year subscriptions.

Hello! Welcome back to the Advertising and Media Insider newsletter after Labor Day and the summer that was anything but slow for us. First, news about us: I'm excited to welcome our new advertising correspondent, Patrick Coffee, a longtime muckraking journalist, to our growing team. Email him your best tips at pcoffee@businessinsider.com. On to the news: The pivot to subscriptions has been one of the big stories for digital news outlets.

Hello! Welcome back to the Advertising and Media Insider newsletter after Labor Day and the summer that was anything but slow for us. First, news about us: I'm excited to welcome our new advertising correspondent, Patrick Coffee, a longtime muckraking journalist, to our growing team. Email him your best tips at pcoffee@businessinsider.com. On to the news: The pivot to subscriptions has been one of the big stories for digital news outlets.

 

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