While maintaining the tiger icon in its design, the national car's logo has been refreshed to feature a bolder looking emblem with sleek silver finish. The 'uncaged' tiger emblem will be on Proton’s next iterations beginning with the upcoming locally-assembled version of the X70 SUV.
This, Proton hopes will be achieved by injecting three core values, namely innovative technology, reliability and international, across its products and services. As the market also saw five new models released this year, Proton aims to perform better across all products lifecycle beginning with the incorporation of best-in-class technologies in its vehicles to efficient after-sales services."We will strive to offer better products and services, without compromise," said Dr Li Chunrong, Proton's chief executive officer.
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