The group is launching, an “audio-forward” business that will develop podcasts across genres including variety, music, sports, crime, lifestyle, and scripted.
The company will partner with celebrities, influencers, and storytellers to bring projects to the audio universe and will focus on equitable financial partnerships that allow creators to take advantage of AEG’s back-end operations. Michaels told Deadline, “We’re not just a TV company that’s going to set up a microphone and produce podcasts and just throw them up, we’re building a much larger, broader audio company.”
Ryann Lauckner, President and Chief Strategy Officer for AEG told Deadline that she believes there a lot of daylight to move into areas that haven’t yet been tapped in the podcasting medium. She said that it will do stories that are “light and poppy” as well as “ dark and serious”.