A beauty brand that hawks lip plumpers and CBD-infused facial masks has been accused of falsely labeling its products as organic and vegan.
The case is the latest reminder to shoppers to read labels with a skeptical eye, and to think twice before shelling out extra money for products whose labels are brimming with buzzwords. Consumers are increasingly drawn to products whose labels tout “clean” attributes such as organic or cruelty-free, a 2017 analysis by market research firm Nielsen found.
“Our goal has always and will always be to create healthy, vegan, clean products that are high performing and offer a luxurious experience.” Appelman said his company’s first priority is affordability, and that the brand strives to make products that are “as organic as possible while being as effective as possible.”
See also: Beech-Nut baby food and Twinings Tea contain traces of a chemical linked to cancer — should you be concerned? While there’s no federal certification for organic beauty products, the state of California certifies products, and so do some individual retailers and nonprofit organizations like the U.K.’s Soil Association and EcoCert in France.
Truly Organic customers could get refunds Truly Organic sells its products at Nordstrom JWN, +2.17%, Urban Outfitters URBN, +5.09%, on Ulta.com ULTA, +3.42% and on Aerie.com ANF, +0.72%. None of those companies responded to requests for comment from MarketWatch. The product line includes a rainbow-hued Unicorn Fruit Body Butter for $20 and a $30 CBD “glow serum.”