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French fashion house Saint Laurent bares desire to go after condom market

  • 📰 The Straits Times
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PARIS (AFP) - It is the ultimate tight-fitting - one hopes - outfit that no man wishing to impress can do without.. Read more at straitstimes.com.

PARIS - It is the ultimate tight-fitting - one hopes - outfit that no man wishing to impress can do without.Having made fashion history with"le smoking" tuxedo and skin-tight dresses, it is moving into sheaths of a latex variety.

He appears in a daring new advertising campaign for the label called The Love Affair, standing in the buff in front of Polish model Anja Rubik.The cheeky campaign appears to be an attempt by Vaccarello to wipe away the lingering memory of his"porno chic" ads for the brand in 2017, which the French regulator and feminists branded as degrading to women.Saint Laurent was later forced to alter images of painfully thin girls in rollerskates bending over a stool.

Vaccarello has heavily sexed up the iconic label since he took charge in 2016 with ever shorter mini-skirts and leather hotpants.

 

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