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Nike: somehow the most cynical and naive company in the entire world of sport | Marina Hyde

  • 📰 The Guardian
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  • 📊 Quality Score:
  • News: 4%
  • Publisher: 53%

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How can any one firm wield so much influence, then claim to be little more than ingenues when agents of that influence are found to be cheats?

‘This is my body. And I can do whatever I want to it. I can push it. Study it. Tweak it. Listen to it. Everybody wants to know what I’m on. What am I on?! I’m on my bike, busting my ass, six hours a day. What are YOU on?” The full voiceover, there, from an inspirational Nike commercial from 2001, featuring the cyclist Lance Armstrong.

 

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I will not and do not wear or buy their products at all.

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 /  🏆 84. in JP

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ソース: The Guardian - 🏆 84. / 53 続きを読む »