Average revenue per user:The company is expected to report revenue growth of 27% from a year earlier, which would mark the third straight quarter of sub-30% expansion. Competition in the online ad market has increased, in particular withbecoming a bigger player, but Facebook is finding more avenues for ad growth at Instagram and through new formats like Stories.
"Facebook continues to grow users and advertising revenue on the core Facebook platform but is seeing growth increasingly fueled by faster-growing, younger-skewing Instagram," wrote analysts from Stifel, in a report this week. The firm has a hold rating on the stock. Facebook's greater concern of late has been at the regulatory level, where the company faces intense pressure for its mishandling of user data and, more recently, its decision to run political ads without fact-checking them. Last week, CEOwas heavily criticized for his position on political ads when he testified before Congress in a hearing about the libra cryptocurrency, which the company is spearheading.
Still, the regulatory and political scrutiny hasn't kept Facebook from pushing into new products. Earlier this month, it launched the
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