expectations in its first 10 weeks. And once consumers start using contactless payments for transportation, they may be interested in doing so for retail purchases and other payment situations to experience the same level of convenience and speed.
By helping transit agencies implement contactless payment systems, Visa can help the payment option proliferate and involve itself directly in its development. Visa's transit partner program may help transit agencies introduce and scale contactless payments faster, boosting their adoption.
Payments and transit companies should be prepared for mobile wallets to become the most popular option for contactless transit payments. OMNY found that of payments in its first 10 weeks were made via digital wallet, while just 20% were through physical contactless cards. This could be because tapping a device may be easier for consumers than taking a contactless card out of their wallet or purse and tapping it, especially when they're trying to move quickly to catch a bus or train. So, if transit proves to be a driving force behind contactless adoption, it's possible digital wallets will benefit most from transit payments, and they could become consumers' contactless payment method of choice outside of transit too due to familiarity.
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