As CEO of The Walt Disney Company, Iger is riding high this week with the release of "Frozen 2" and news that the company's new streaming service, Disney+, signed up 10 million users in its first 24 hours. On November 13, The Wall Street Journal reported that Disney's stock reached anIger is credited for the company's success, especially in the 15 years since he took the helm of the iconic brand. And now he's spilling the secrets behind his leadership strategies.
Iger's articulated his three goals for the Walt Disney Company and made good on them after he won the job. Iger's priorities at the time were:Use technology to reach people in more innovative ways .Once Iger became CEO, his next step was to clearly communicate the three priorities face-to-face with all stakeholders — not once but constantly. Although Iger can hold virtual meetings from his office in Los Angeles, he prefers to travel extensively to share the message in person.
In his MasterClass, Iger reinforces the rule of three as a communication tool. And he takes it one step further. Over Iger's successful career, the rule of three has also given him a tool to focus his time and energy and the company's resources.