How This Nonna’s Pasta-Making Tradition Inspired A Booming Business

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How this grandmother's pasta-making led to a small town's booming business: R29xAirbnb ad

is bigger than either could have imagined. You might credit the success to an unrefuted love of carbs, but according to Nicolanti, the experience is as much about preparing a delicious dish as it is about recreating a sense of family and honoring a tradition of caregiving that dates back generations.

Beyond height, Nonna looked up to her mother as her most trusted friend, advisor, and someone whose footsteps she wanted to follow. “Making pasta, feeding children, and keeping them alive and healthy was important and special for women,” Nicolanti explains of her grandmother’s upbringing that included learning to make pasta before she had turned 6 years old.

“She appeared in my home and started to make pasta in front of me,” Nicolanti explains. “She didn’t ask me ‘How are you feeling?’ or say ‘Everything will be okay!’ She just started to speak about her life, her mom, her grandma, about the story of women. I realized what I was experiencing — loneliness — was something that happened to her first and to her mom. What she was doing in front of me was what generations before did: fighting to survive.

After the first year, Nicolanti, along with her grandmother and extended family, had earned enough money to purchase a new home for her business. She restored an old kitchen that her late grandfather, a winemaker, once worked in. “The even more incredible thing is all these other grandmothers around Italy wanted to join,” recalls Nicolanti.

 

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