Venture capitalist Fred Wilson explains investment in The Recount - Business Insider

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Legendary VC Fred Wilson is betting $5 million the world needs another video media startup. He explains how The Recount could quickly become a profitable, $200 million business

The idea is basically, what does news look like when it's designed for a mobile phone and for social networks like Twitter and TikTok? There are highlight reels for sports, but what might a highlight reel for news look like on a phone?

The Recount is starting in politics because John Heilemann is a journalist in the political realm. Also, because as John Battelle and John Heilemann like to say, US presidential politics is the biggest story in the world in 2020. They have three or four ideas they're pitching to streaming platforms. The idea is to have a traditional 30- or 60-minute television show and reproduce smaller, quick shows you can deliver on a phone.

Over time, we think recounting what happened on a given day or week with other vertical news slices ought to be interesting as well. Watching news on cable or broadcast television or reading the newspaper are yesterday's format.There is a way to convey a lot of information in five minutes or less. Lots of people would prefer to get their news that way.

It's important we have real journalism, customized for these platforms. I think NowThis is the best example of somebody else doing this. The big media companies still produce content the way they always have, so we need something new.

 

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