The pool of athlete-influencers on social media platforms keeps growing - Business Insider

With ongoing exposure from their teams and leagues, athlete-influencers already have a preexisting and often loyal fanbase to drive user engagement. Moreover, operating in the contract-heavy world of professional sports, most athlete-influencers are experienced with maintaining a professional relationship with the brands and sponsors they work with, which could provide some welcome reliability in the influencer industry.

That could be a problem in the world of influencer marketing, where authenticity reigns supreme: According to a panel conducted by , 54% of respondents were concerned about payments that celebrities, athletes, and influencers received for their recommendations. For brands interested in working with athlete-influencers, as with traditional social media influencers, precautions should be taken so that partnerships do not come across as artificial.

Ok

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

The CEO of Kustomer wants to build a 'modern Salesforce' platform - Business InsiderA former Salesforce VP has raised 4 rounds of funding in 18 months for a startup called Kustomer. His model: Salesforce.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Alternative data platform Adaptive Management lays out the industry's future - Business InsiderAlternative data blew up thanks to desperate hedge funds looking to get an edge. Next year, the booming space could attract more mainstream investors.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Holiday fulfillment may drive customer loyalty - Business Insider - Business InsiderRetailers that use omnichannel fulfillment options may be best positioned to successfully handle their e-commerce orders this holiday season.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »