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Peloton plans to roll out a cheaper version of its $4,000 treadmill - Business Insider

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Peloton confirms plans to roll out a cheaper version of its $4,000 treadmill as it looks to replicate the success of its high-tech indoor fitness bike

CEO John Foley said that a "mass-market" treadmill would arrive in the coming years.

CEO John Foley said during the interview that a "mass-market" treadmill would arrive in the coming years. Foley described Peloton's current treadmill, which was rolled out in 2018, as the "Rolls-Royce of treadmills." 50-year-old Amanda Segal, a self-described Peloton bike addict, told Business Insider she doesn't use the treadmill, which her husband bought her as a gift, nearly as much as the bike. She said she thinks it's overpriced.

 

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So lower income women can indulge in self-criticism and constant anxiety?

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