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How This $800 Million Company Uses Customer Service As Its Growth Engine

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In case you're not familiar with Sweetwater, the brand is one of the rare sustained success stories in the always-changing music industry–to the tune of $800 million in revenue this year alone. Customer service turnaround expert Micah Solomon explores how customer service drives this growth.

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Sweetwater prides itself on the quality of its customer service, which founder Surack calls the “Sweetwater Difference.” They even have an SVP of the Sweetwater Difference, David Fuhr, whom I caught up with to learn more. Lots of companies claim to have great customer service, but sometimes their actual customers disagree.

 

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