Every time you summon a rideshare, book a vacation home, or order groceries online to be delivered to your doorstep, you’re participating in a global movement that’s creating new business models: the platform effect. Although the term started , it’s become much more than a buzzword. The platform effect is rewriting the rules of how companies operate and scale. Some call it the platform economy, but no matter the moniker, it’s reshaping the core of how business gets done.
It’s also about new ways to connect workers to job opportunities and get those jobs done. It’s the bedrock that the gig economy is built on. Connection and openness are at its core, and technology is the engine that makes it move forward. The platform effect is opening new doors for billions across the world. A new world of work is being built on it. The gig economy wouldn’t be as global and fast-growing without the platforms that have been created to facilitate it.
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