A company that runs on 'unstructured chaos' is going viral and selling out products in minutes, from Jesus shoes to toaster-shaped bath bombs

Now, MSCHF is 10 employees strong. They're all twenty-somethings — including just one woman who was hired in 2020 — and Whaley describes them as "fans of mischief." In the four years since founding MSCHF, Whaley hired his team along the way: one employee he found playing soccer in Chinatown, and another he hired by sliding into his DMs.toaster bath bomb

It's also unclear whether, or how, the MSCHF team makes any money. In the past three months, the company has closed two rounds of funding from investors — including an $8 million round just made public this week — totalling $11.5 million, according to PitchBook's funding database.

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