The future of high-end skin-care: Atolla custom facial serum patented - Business Insider

And now, in skin-care, there are personalized facial serums.patented a process to analyze customers' skin and create individualized facial serums for themAtolla, a single-product brand cofounded by two MIT grads and a Boston-based dermatologist named Ranella Hirsch, measures and tracks different once a month with a self-administered test.

"As we continue to scale, our algorithm is constantly iterating and getting smarter," cofounder Meghan Maupin. "Ultimately, we expect to know your skin so well that we'll know how it'll change over a year, which means you can prevent unwanted changes instead of just reacting to them." That value proposition is what makes this kind of high-tech personalization the next frontier for skin-care. "The serum changes with you over time to hit the goals and outcomes you have in mind for your skin," Hirsch told WWD.

It's getting easier to eschew one-size-fits-all approaches to beauty, and patents for "smart" personalized products and processes are just the beginning.

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