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Reddit launched a new ad offering to capitalize on trend-making power - Business Insider

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Reddit's 'Trending Takeover' tool could provide a route advertisers are more comfortable with, as placements are highly visible and easier to monitor

" offering on Monday, which allows brands to purchase spots in the website's Search tab and Popular feed, per a company blog post. The new tool is the platform's latest attempt to enhance its ad offerings in order to better monetize its Advertisers have historically been skeptical of Reddit due to perceived brand safety risks — a perception the platform recently attempted to change with its reworked transparency report.

That said, it's worth noting that content removal metrics are hard to interpret because it's impossible to know how much harmful content has simply gone undetected by a platform's enforcement mechanisms. Given how high-profile these placements are — and how important reducing brand safety concerns is to Reddit's ad business — it's likely that the company will be extra vigilant in its regulation of what content shows up alongside participating ads.

 

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