Tech CEOs are facing a big new challenge: impaired visibility - Business Insider

FILE PHOTO: People wearing protective masks wait for checking their temperature in an Apple Store, in ShanghaiI'm Alexei Oreskovic, Business Insider's West Coast bureau chief and global tech editor, and this Trending, the newsletter where we highlight BI Prime's biggest tech stories.

Those two words are the rhetorical backbeat of a recession, punctuating earnings calls and layoff announcements, and capturing the dense fog looming over supply chains, sales calls, and board meetings. But it's worth keeping the "no visibility" phrase in mind as we take stock of a remarkable few weeks when the entire world came to a virtual standstill, and as we prepare for an uncertain future.

Young CEOs who have never experienced a downturn can be overconfident. "Sometimes, because they're real smart in one area, they think it applies to another area. It does not," says Chambers.

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