Independent Touring Industry Unites to Form Promoter Alliance

of New York-based Patchwork Presents, a partnership with Ineffable Music, and co-owner of promotion company Broadberry Entertainment Groupin Richmond, Virginia, have come together to form the Independent Promoter Alliance in light of COVID-19 and its dire effects on the live music industry. The goal of the newly formed group is to talk regularly about current challenges and how individual businesses plan to work through this pandemic.

Launched last week by word of mouth, the Independent Promoter Alliance has already signed up more than 100 promoters, venue owners and talent buyers for the growing group. The alliance's first course of action is to get indie promoters across the nation together virtually to talk through the issues they are facing and how they are navigating the coronavirus crisis.

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