Google may see its first ever advertising revenue drop - Business Insider

Greg Sandoval/Business InsiderAlphabet's biggest revenue stream is set to be hit hard by the coronavirus, with digital advertising already dropping off.

And Google, the world's dominant search engine, has significant vulnerabilities that could erode its topline and even cause it to shrink — something that has never happened in the company's twenty year history. "They get about 10%—15% of their revenue from the travel and hospitality vertical." Mahaney told Insider. "We estimate that Booking Holdings generates about 3% of Google's ad revenue. So if you throw in Expedia, the airlines and hotels themselves, rental cars, cruise ships etc, that's probably 10-15%."

"Given this new economic reality, we believe it will be difficult for digital advertising spending to escape the impact of the COVID-19 crisis," White wrote.

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