I would also look at the brands' sites which are navigating this well—- See Starbucks, Walmart, and Nike as a few examples. Note how they are communicating and model that behavior.Discounting is a short-term strategy that will eventually erode your business and your brand value. I think it's much smarter to focus on products that make sense for the moment and leave them at full-price with compelling messaging.
This was trial and error for me, and I document this journey in two Forbes articles below. I am very honest about my journey, which includes lots of failure.
이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오: