announcing layoffs and other cost-cutting measures across their agency networks as advertisers slash spending. Meanwhile, layoffs and belt-tightening continued to wrack publishers from Condé Nast to Group Nine Media.
Everyone has a take on how the post-pandemic world will look, and we're starting to see the seeds of one change inTech platforms like Tongal, Communo, and Mofilm and networks like We Are Rosie that help freelancers get commercial work are booming as brands scramble to make new campaigns. If the shift lasts, it could speed up the undoing of traditional ad agencies.
Some of it's timing. Companies that recently raised money or are close to profitability are in a safer place, as are founders who have raised before and have a track record, media investors told me. Investors said beyond cutting to preserve cash until the economy comes back, there are some proactive things media operators can do, like testing new forms of paid content and super serving advertisers.
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eMarketer expects US search ad spending to decline due to the coronavirus - Business InsiderDue to the coronavirus pandemic, eMarketer expects to see US search advertising decline between 8.7% and 14.8% across H1 2020.
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Freelance ad platforms have exploded during the coronavirus outbreak - Business InsiderNetworks like Tongal, Communo, and We Are Rosie have seen rapid growth as traditional ad agencies and production companies lay off staff. What is Hydroxychloroquine ? How does it work a against COVID19
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Pork farmers facing disaster say they may kill pigs to cut losses - Business InsiderThe National Pork Producers Council said the number of baby pigs that are euthanized will 'soar dramatically' if the government does not intervene. Weren't they going to kill them anyway?🤷♂️🤷♂️ Ooor... here me out... Donate them to small time farmers The media cares more about baby pigs than human babies.
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DataStax laid off ~15 employees in its third cut under CEO Chet Kapoor - Business InsiderSince CEO Chet Kapoor joined DataStax late last year, the startup — expected to IPO in 2019— has undergone three rounds of layoffs. What am I missing? Why is 15 such a big number when millions are currently being laid off.
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Advertising companies brace for downturn as coronavirus rattles ad spendingAs the impact of the pandemic hits businesses and their ad spend, advertising holding companies are preparing for lessened demand and some are telling their employees to expect more staff cuts and furloughs. Including FB and Google? FYI $GOOG & $FB are advertising companies
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Seeking nominations for the top free agents in public relations - Business InsiderSend us your nominations for the best PR pros in the job market by April 28. Business Insider will publish the list in March. How do you know who's NOT a free agent?
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