How stationery startup Karst pivoted to hand sanitizer amid shortages - Business Insider

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This startup makes notebooks, pencils, and — now — hand sanitizer. It's already sold more than 15,000 units and is helping to pay local workers in the process.

The coronavirus crisis has prompted many companies and individuals to pivot their businesses to help those in need.

The company says it's already sold more than 15,000 units of its hand sanitizer, which costs $22 Australian, the equivalent of about $14 US. But the founders realized what they lacked in expertise, they made up for in manufacturing capabilities. Karst had access to ethanol, the key ingredient in hand sanitizer, and already had warehouses, logistics, shipping, and a digital platform in place to produce a product.

, a collective formed by people from various industries whose incomes have been affected by the coronavirus crisis and who are looking for new ways to support their families.

 

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