Wednesday, 22 Apr 2020 10:29 PM MYT
As consumers’ social and travel plans have evaporated and work is conducted online, beauty brands have had to quickly redirect their pitches to show how their products are still relevant. These posts have replaced TV spots from a few months ago such as one for Revlon’s long-wear foundation that featured a model walking to work and going to the gym.
Consumers have been focusing on self-care products, stocking up on large-sized shampoo bottles, skincare and at-home hair coloring products, she said.
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