, stakeholders have been tasked to take advantage of the challenge to reinvent new strategies to engage their audience.
Speaking with The Guardian, Arunaye said, “Across different countries, demand for content in form of news, music, live video and the likes is on the increase like never before, as people have more time on their hands with many states experiencing partial or total lockdown.” According to the talent hunt expert and promoter; the new app is available on both android and IOS devices, adding that the platform helps the audience to connect more seamlessly while improving their ability to collate accurate data analytics on their engagement and feedback from other users.
“Also, as social distancing has become the new norm, the need for fans engagement have seen music acts explore alternatives in user-generated contents like social media challenges on platforms like TikTok and Triller to push new materials,” he stated.