Billion-dollar US video game coaching business ramps up during lockdown

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A booming indstury in every aspect.

Fiverr.com, an online marketplace, saw a 43% jump in the number of video game coaching sessions booked between January and March. According to the company, instruction geared towards Fortnite and Rainbow Six Siege was especially popular. — AFP

In March, when the coronavirus pandemic hit, requests for Heim’s services suddenly doubled. He bumped up his price to US$25 an hour from US$15 and still found his hours fully booked. He now has all the clients he can handle."It’s pretty much my peak,” Heim said."I have finals coming up.” Fiverr.com, an online marketplace, saw a 43% jump in the number of video game coaching sessions booked between January and March. According to the company, instruction geared towardsIn March, GamerCoach sold more than 1,000 hours of virtual coaching, up from 650 hours in February."Right now we are really seeing things change,” said Idris Piers, chief digital officer at GamerCoach."We are seeing parents who are buying courses for themselves because they want to play with their children.

With job cuts mounting in other industries, some coaches on Fiverr are seeing their former clients turn into potential competitors. GamerCoach is currently fielding about 10 applications a day from people wishing to become coaches. According to Piers, the company previously received, on average, no more than two a day.

 

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