Apple's $400 iPhone SE is evidence of new direction for the iPhone - Business Insider

, before the pandemic upended its business and the lives of its customers around the globe. Apple finally broke the iPhone's sales slump by announcing that iPhone sales were up year-over-year after facing several quarterly declines. That demand was driven by positive reception of the company's new iPhone 11 and 11 Pro.

Apple's efforts in focusing its resources on areas like services and wearables have clearly paid off so far. Those two business segments have been in a tear in recent quarters, eclipsing product segments like the iPad and the Mac. Apple's wearables, home, and accessories division generated $10 billion in revenue in its fiscal first quarter of 2020, marking a jump from $7.3 billion in the year-ago quarter, while its services business generated $12.7 billion — up from $10.

I have an iphone, and have had one for 10 years, probably, but I have been getting tired of paying ~ $800 for a phone. Especially one designed to start breaking down around 2 years

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