News Formal

JPMorgan Chase named Tracy-Ann Lim as chief media officer - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

대한민국 뉴스 뉴스

대한민국 최근 뉴스,대한민국 헤드 라인

JPMorgan Chase just named a new chief media officer. She reveals how the company built a scorecard to assess its ads during the coronavirus and is adjusting its $5 billion marketing budget.

JPMorgan Chase built an internal scorecard to assess its ad campaigns amid the coronavirus

Lim said that JPMorgan Chase developed a scorecard to assess its ads across all its divisions on criteria like placement, timing, audience and message. The scores determined whether the ads ran in settings the bank considered appropriate for its brand. This work resulted in the company pausing some lifestyle-oriented campaigns to avoid seeming insensitive to how the coronavirus was impacting people.

"Our belief in having expertise at the center of the firm was validated during this crisis because we needed one view of every single message that we were putting out into the world and were able to quickly study and audit everything," Lim said.

 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

Is there another industry that routinely spends more on marketing than they do their actual product?

That 5 billion dollars could have helped small businesses, but then Chase wouldn't be a soulless POS if they actual helped out would they. Chase is not able to steal homes right now and that must hurt their bottom line.

The demons add a new player to their roster.

이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 729. in KR

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Half of US doctors now use telehealth - Business Insider - Business InsiderForty-eight percent of US physicians now report treating patients via telemedicine — a huge leap from the 18% who said the same in 2018. The answer here is simple. There is not enough opportunity for BILLING when this is done. Doctors are sharks just as ferocious as lawyers when it comes to BILLING! Not enough billing = No New Mercedes 500!
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »

Business Insider's best investing stories of April 2020 - Business InsiderThe definitive list of the best investing stories published by Business Insider in April 2020 — from A-list recommendations to top stock picks.
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »

BuzzFeed faces its ultimate test as the coronavirus slams media - Business InsiderBuzzFeed CEO Jonah Peretti faces his toughest leadership test ever as the media company faces millions in potential losses this year Maybe Buzzfeed should start putting some truth on their docket. That's what happens when you have a garbage rag..
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »