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Pandemic's toll on agencies and TV's death spiral: newsletter - Business Insider

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CEOs mull the future of media and advertising, TV's death spiral, and influencers branch out

REUTERS/Brendan Mcdermid

On the one hand is the steady drumbeat of cost cuts across agencies that depend on ad spending, as PR giant Weber Shandwick started laying off and furloughing staff. Days before, ad holding company Publicis started layoffs across many of its agencies. The cuts are a response to big clients slashing spending and new business drying up as companies halt for new assignments and agency searches, Weber said in a memo.that enable online advertising, which were already facing consolidation pressures before the pandemic struck.

Now that the cost of buying pricey TV spots just got more affordable, it'll be interesting to see if more direct-to-consumer startups that have mostly stuck to performance-based advertising take the plunge.

 

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