that assists business customers in finding the right government-backed coronavirus support to suit their particular circumstances. The former helps both business and personal clients stay on top of their funds with less need for in-person contact, while the latter is a major boon for business customers — especially smaller companies that may be particularly confused about what their best aid options are.
Starling has been stepping up its efforts to appeal to businesses amid the pandemic, and it's already reaping some tangible benefits. All of the tactics the neobank has deployed to better assist business customers suggest that it sees an opportunity to become more of a top-of-mind business bank for UK companies by supporting them in a time of crisis.
And the fact that Starling gained almost 2,000 new business clients on Monday alone shows that its aggressive strategy is paying off in the form of establishing relationships with business clients that it will enjoy well after the coronavirus crisis is over.Business Insider Intelligence analyzes the banking industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.
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