— and now no longer does, replaced earlier this year by Jochen Zeitz, onetime CEO of Puma and longtime Harley board member.
"We've continued to move forward with the highest potential elements of More Roads, but our strategy must be reassessed," Zeitz said. Harley-Davidson has been building motorcycles in the USA for 117 years. In many ways, it's the definitive American company, with a product that combines both its own values and America's.Former CEO Matt Levatich hoped to ensure that heritage for another 100 years, so he undertook a transformational plan that would increase ridership, expand to new markets, and attack new opportunities.
"[For] some of the international markets, not just from a profitability point of view, but from a potential point of view ... I think there will certainly be some de-emphasizing in order to create increased focus."
Love Harley-Davidson’s. Excellence In Skilled Craftsmanship Makes For Beautifully Designed Motorcycles!😍🏍
These motorcycles make way too much noise! Why is it necessary to plague people with your thundering idiocy from miles away?! Its not cool, trust me.
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