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LRW Group helped develop LA's COVID-19 testing strategy - Business Insider

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How a consulting firm that's done research for Disney and Google helped Los Angeles develop a COVID-19 testing strategy

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LRW Group president Jeff Reynolds said he hoped the work can help depoliticize the pandemic numbers. His firm is now working with other counties on their testing efforts.In mid-April, Los Angeles tried to understand the scope of the COVID-19 pandemic by asking hundreds of residents to get drive-through blood tests." than the number of officially reported cases, but that the virus was also probably much less fatal than previously thought.

LRW Group is best known for consumer sentiment research that clients like Google, Facebook, Disney, and Starbucks never publicize.

 

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