Other investors have tapped into direct-to-consumer opportunities that have emerged as digital creators have shown they can drive product sales through their personality-based brands.
The creator-focused investment company Kombo Ventures recently worked with YouTube stars Ethan and Grayson Dolan to launch a direct-to-consumer fragrance company,, which "moved over 20,000 units" in its most recent fragrance drop, according to Kombo CEO Kevin Gould. Whether adapting existing business services used by legacy TV or print media to the specific needs of a digital creator, or inventing new business lines that are unique to the social-media landscape, a slew of companies in the creator space are popping up to meet the needs of a new generation of digital stars.
Business Insider is putting together a power list of the top venture capital and investment players who are fueling these startups that are shaping the creator economy. The list will be determined by Business Insider based on our reporting and the nominations that we receive, and will take into consideration factors like the success of the companies they've invested in and their impact on the influencer business as a whole.
We want to hear from you. Who are the venture capital and investment professionals innovating and driving growth in the industry?Contact the authors at: aperelli@businessinsider.com and dwhateley@businessinsider.com with any questions.
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