is an app that has been described as the Pokemon Go for sneakerheads. In essence, the app is a game that encourages exploration and movement, converting real-time steps into in-game currency that can be used to unlock prizes, find sneaker stashes, and even cop real pairs of hyped shoes.
Aglet players can roam the Aglet universe, wearing virtual sneakers while connecting with like-minded collectors. Just five weeks after its launch on April 12, Aglet amassed 50,000 users and enough collective steps to walk to the moon. In light of the pandemic and its associated lockdown orders, Aglet added a feature that allows guests to play from home by connecting to Google Maps to virtually "travel" to different areas.
"What we're looking to do with Aglet goes far beyond what people see right now," said Aglet creator Ryan Mullins. "It's a new layer upon which brands, designers, and players can all plug in to be part of the way that shopping will take place in the future with Aglet at the leading edge of it. The goal of the game is to become the ultimate Sneaker Don, with a million-dollar virtual sneaker collection that can be earned through progressing through the game.
In addition to virtual drops, Aglet also gives users opportunities to cop real pairs of sneakers through partnerships with brands, retailers, and marketplaces. For example, Aglet hosted a contest for a giveaway of real Travis Scott AJ1s and Dunks. This contest generated a total of over 42,000,000 steps., an expedited-checkout website for sneakers and streetwear that has served over 50,000 unique customers.
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