Ad boycott strikes at heart of Facebook's business model

  • 📰 GuardianNigeria
  • ⏱ Reading Time:
  • 55 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 94%

대한민국 뉴스 뉴스

대한민국 최근 뉴스,대한민국 헤드 라인

“Until now social media have managed to surf the wave of debate.”

In this file illustration photo taken on March 25, 2020 a Facebook App logo is displayed on a smartphone in Arlington, Virginia. – Facebook has banned a “violent US-based anti-government network” loosely affiliated with the “Boogaloo” movement whose followers have appeared heavily armed at recent protests, the company said June 30.

One can’t ignore that Facebook, often criticised for its timid approach to controlling content, has made a number of uncharacteristic announcements in recent days: banning the far-right movement “Boogaloo”, promising to highlight sourced information, reinforce its moderation… But Daniel Salmon, an analyst at BMO Capital Markets, said he doesn’t expect a “tangible financial impact at this state”.That is because Facebook has a huge number of small- and medium-sized businesses who place ads on its platform, around eight million in all.

Facebook has indeed sought to capitalise on the crisis, unveiling in May its “Facebook Shops”, an easy-to-use virtual shop template to allow businesses to set up on Facebook and Instagram. But she believes the tipping point will likely be whether huge firms such as Proctor & Gamble and Amazon join the movement.Will such giants really swear off the possibility of directly tailoring advertising to clients that Facebook and other social media platforms offer thanks the copious amounts of personal data they collect on their users?

 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.
이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 1. in KR

대한민국 최근 뉴스, 대한민국 헤드 라인