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Ford Disney to showcase new Bronco SUV amid coronavirus pandemic - Business Insider

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Ford is teaming up with Disney to showcase the all-new Bronco SUV during the coronavirus pandemic

to reveal its new Bronco SUV on ABC, ESPN, and the National Geographic channel, as well on Hulu and on Ford's YouTube account.

The Blue Oval and the entertainment giant will pull the cover off on July 13 at 8:00 p.m. ET. The content will move to Hulu on July 14. The traditional reveal was supposed to happen in spring at the Detroit auto show, but the coronavirus pandemic compelled Ford to make a change . "As a new era for Bronco begins, we're proud to tap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild," Jim Farley, Ford's COO, said in a statement.

 

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