A former Deliveroo exec has launched a market food hall startup in the middle of COVID-19.
Given continued public health concerns around the coronavirus pandemic, it might be unwise to open a new food business right now. Over the five years Warne spent as Deliveroo's managing director, he helped to grow the startup into a tech unicorn worth billions. Deliveroo in 2019 raised $575 million in a funding round led by Amazon, and one source close to the food delivery startup estimates its valuation at more than $3 billion.
Sessions will provide all the digital and capital infrastructure in exchange for a commission, so that the restaurants don't have to invest anything upfront. To comply with social distancing measures, customers will be able to order takeaway food from outside via an app, or served at the tables inside by staff.
"We obsessed about customer data at Deliveroo," said Warne. In the restaurant industry, "of course they're obsessed by the customer, but they don't have the data to really model that customer behavior in quite the same way".He hopes to track customers on the platform — from how they were acquired to what, where, and how they consume.
He also hopes his experience helping to grow Deliveroo into a unicorn tech platform will help him to scale his new startup.
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