Must Read: Drew Barrymore Shoots Her Own 'InStyle' Cover, The Influencer Industry Grapples With Racism

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How COS lost its cool:

Author:Tyler McCallPublish date:Jul 8, 2020These are the stories making headlines in fashion on Wednesday.As social distancing carries through the summer, magazines are continuing to get creative when it comes to creating those all-important covers. For its August issue, InStyle had Drew Barrymore photograph herself to accompany an interview with Editor-in-Chief Laura Brown.

Flash forward to today, when Wells has long since left the brand, which was dropped by its exclusive partner and currently operates with just two of its original employees. Jessica Schiffer investigates what went wrong for Vogue Business. {Vogue Business} Once dubbed the "high street Celine," Scandinavian brand COS has stalled out in recent years due to a combination of an over-expanded retail footprint and poor digital performance.

 

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